The power of digital twins technology is being drained as customers are left behind
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The power of digital twins technology is being drained as customers are left behind 美国铁路货物联运卷下来annually, for week ending August 19, reports AAR POLA and POLB July volumes see annual declines TIA Q2 3PL Market Report sees modest shipment gains July DAT Truckload Volume Index sees seasonal impact in lower rates and volumes More 3PLWhile many companies are implementing or testing digital twin technology, a recent Gartner survey of chief supply chain officers found that barely a quarter of companies plan to do the same for their customers.
The survey of 380 supply chain leaders found that 60% are piloting or plan to implement a digital supply chain twin (DSCT), just 27% were planning to incorporate a digital twin of the customer (DToC) as part of their digital strategy.
The results are included in the report,“Supply Chain Executive Report: Drive Growth & Elevate Experiences with Digital Twin of the Customer.”
Gartner defines DToC as a “dynamic virtual mirror representation of a customer that simulates and learns to emulate and anticipate behavior.” It said that A DToC “can and should complement a broader DSCT.”
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August 2023
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