在供应链的播客: The lure of preferential treatment
在这节课中,Steven a .梅利尼克讨论为什么公关eferential treatment is important, and how to earn it. SCMR’s Editorial Director Bob Trebilcock hosts.
Listen tothis episodeof Talking Supply Chain wherever you get your podcasts.
When we’re shopping in our personal lives, most of us want to think that we’re special, and as such, deserve preferential treatment – whether it’s free upgrades for our frequent airline miles or that complimentary glass of wine from the restaurant we go to every Friday night.
There’s a supply chain equivalent calledEarned Preferential Treatment: If we buy a lot from our suppliers and pay our bills on time, we should be valued by our customers and get perks. As research conducted by Michigan State professorSteven A. Melnykand his colleagues reveals: It’s not that simple.
Onthis episodeof Talking Supply Chain, Melnyk looks at what your suppliers value, and what it takes to earn preferential treatment that will deliver a competitive advantage.
Be sure to listenwherever youget your podcasts.
Click on the linkto read the article on this topic co-authored by Steven A. Melnyk onSCMR.com.
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